SNOW STUDIO
Visual Identity
2024
Cristian López Moreno is a Spanish photographer and creative director, based in Madrid, whose work focuses on fashion and beauty, under the name of Cris Snow Studio. The studio's aesthetic and tactile approach is embodied in a confident and clean visual identity. It finds its personality in a thoughtful use of typography and simplicity in colors. It combines an elevated logo of a snowflake, a conceptual icon of great importance in his professional career, vectorised from the letter w, seeking to convey his desire for experimentation and constant evolution.