CONVITE
Visual Identity, Packaging Design, Illustration
2023
CONVITE is a pastry shop located in Totana (Murcia), a project created by the pastry chef Cristina Jiménez. After making customised cakes and sweet tables for hundreds of events, she set up a work space in her home town where she could expand and develop as a professional. Her visual identity seeks to highlight the artisanal process of confectionery by digitising the name written by her grandmother and using illustrations with irregular strokes. The soft tones of the colour palette and the use of illustrations that evoke the feeling of togetherness that a good dessert can generate in meetings and celebrations.